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The process of developing an identity and building a brand can also be an excellent way of building community and commitment. It can rekindle pride and energize or re-energize people. The process can be inclusive, creative and effective.
A successful brand should authentically reflect and enhance the personality of a community while also clearly projecting its vision for the future. If it is positive, professional, engaging and consistent, it can help attract attention, resulting in new visitors and investors.
The investment a community makes in developing its brand is an important part of helping citizens create and maintain a sustainable economy, reveal a vibrant community and build a future for its next generations.
An effective brand creates a sense of pride and satisfaction in an organization—with employees, clients and the public. It can result in increased attention and emotional and financial support for further initiatives. The branding process brings people together and can help build community as it allows employees, clients and outsiders the opportunity to articulate strengths, weaknesses and hopes for the future. A successful brand development project will creates a map/plan to help coordinate the various efforts within the organization. The result is a more polished image and approach that can energize y our base and attract new sponsors and supporters.
When any organization decides to intentionally build their brand (or rebrand), there are many benefits. By taking the time to understand and define a business, owners and staff are made aware of facets not considered before. Working to create alignment and consistency helps build employees into a team. It allows management to realize hidden strengths in staff members. It highlights what the firm is doing well, what needs to be improved and opportunites that are being missed. Creating a polished, professional brand and creating a plan to sustain it allows skilled professionals to show the quality of their service to the public and reinforce the value they bring to the people they serve.
The benefits of developing an authentic, professional and sustainable brand are great. The opportunity to encourage community engagement can have lasting impact on your town or organization. Folks get to know each other and find common ground. The fabric of your community becomes stronger.
You can find new volunteers eager to become involved. The pride that people feel as they articulate the assets of their community also has a trickle-down effect. They can become more enthusiastic about the reputation of their town. They become great ambassadors for your community.
Downtown organizations and non-profits frequently find that finding sponsors is an easier task when events become more polished and distinctive. And did we say it helps grow your volunteer base?
The local economy benefits as visitors and investors find new reason to spend time and money in your community and residents understand the importance of supporting local business.
There are more reasons that building a strong brand is important, but these ideas can get you started. Please call us if you’d like to talk about your project!