What we do
We provide branding and marketing design for communities, non-profits and professional services firms.
How we do it
We focus on listening. Listening carefully as clients describe their community, organization or business. And as they identify customers and new target markets and outline their goals for the future. We listen to residents and customers about their experiences and perceptions. Listening is as fundamental as the other skills that help us guide the branding process. We collaborate with our clients throughout the process as the ideas we collect are translated into clear, authentic brands. We provide a detailed map to enable our clients to continue to build their brands.
Our process is proven (and we’ve helped win some awards.) It can be adapted to fit the needs and resources of our clients. Here’s what we help our clients do:
- build authentic identities and brands
- create images in words and pictures of the unique qualities and features of communities or organizations
- describe the intangible benefits of communities and services
- develop clear, effective messages
- guide sponsorship development
- help engage the community in the process
- create a guide to sustain brand building efforts
Our clients are passionate people from communities, non-profits and professional services firms that are emotionally and financially committed to successfully distinguishing their brands. They want to work with people who are equally enthused about small towns and small town business. The process is fun, focused, and effective. Each project receives the attention it deserves and clients feel they have had significant input in the creation of their projects and received great value for their investment.
Why we do it
Working with communities and people to help them identify their assets, create an identity, design a brand and develop a map to reveal their full potential to the world is a great way to make a living. The problem solving that goes along with engaging residents, management, employees and customers keeps us learning and looking for new ideas–that keeps work satisfying. The creative work that supports the guidelines we develop with our clients is brain food–and that keeps us wanting to do more.
We are very lucky—we love our work. We meet interesting people and get to learn new things all the time. We get to create and help communities and groups present their best selves. If you have a project that you need help with and you think we might work well together, please call us. We’d love to learn more about what you want to show the world.
Ann Marie has lived and worked in Fuquay-Varina, North Carolina since 1987. She loves branding projects, people and design. Since 1994, Ann Marie has owned her own brand design firm and has worked with communities, organizations and businesses. She works directly with each client and takes on only a few projects at a time to maintain steady progress and successful collaboration.
A unique combination of experience has given her insight into community branding and community building and valuable problem solving skills. Her formal training includes both education and commercial art and design. She has worked as a teacher, consultant, graphic designer, community leader, political brand consultant and volunteer—helping groups build consensus on a variety of decisions and projects. She has frequently and successfully interacted with elected officials, town employees, community volunteers, nonprofit leaders, educators and business owners. Her additional training in graphic design allows for seamless unity between brand strategy and implementation. Her approach and results are practical, collaborative and creative.
Stephen Peacock is a marketing consultant with broad experience in traditional and internet marketing fields including brand development, advertising and web design. He advises clients on search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and pay per click marketing (PPC). He has helped dozens of small business and nonprofits increase their visibility on the web by improving their search engine rankings. He works with clients to create social media strategy and implement practical, hands-on social media marketing campaigns. He believes that the best brands, those that are the most successful, are embraced and sustained by the organizations that build them — from the CEO to front line workers.
Stephen’s formal training is in communication, development and marketing. He has 27 years experience in working in nonprofit management and fundraising. This training, along with his digital marketing skills, helps him develop practical, sustainable social media marketing solutions for organizations whose advertising is limited by modest budgets. Mr. Peacock has developed the website for the Fuquay-Varina Chamber of Commerce and has chaired and served on the Chamber marketing committee for several years.
Lynanne has 28 years of administrative and management experience in both nonprofit and commercial sectors. Her Chamber experience has included event planning, membership development, customer service and communications. Lynanne has experience in cultivating event sponsors and creating sponsorship grids. She has experience as a certified grant writer.
Ms. Fowle has been involved in town planning and a variety of civic projects in both professional and volunteer capacities. She has spearheaded strategic planning initiatives and worked with several town committees exploring cultural arts initiatives in the growing community of Fuquay-Varina. She has served as President of Rotary for several terms and has significant experience in civic club leadership and development. She worked on several freelance projects for the Dover (New Hampshire) Historical Society, and helped create booster clubs (bylaws, 501c status) for local sports organizations. Prior to working for the Chamber of Commerce in Fuquay-Varina, Lynanne served as the publications manager for a nontraditional college. Her writing experience includes editorial management, technical writing and freelance writing/editing.
Bob Murphrey is a former Program Coordinator for the Office of Urban Development Main Street Center within the North Carolina Department of Commerce, specializing in Economic Development, Parking and Non-Profit Organization. He was retained by the Commerce Department in 2003 to develop and implement a Main Street program model for small towns. Once the program model was designed and ready to implement, he provided direct service to more than 30 communities as the Program’s Coordinator, as well as providing assistance to dozens of other Small Town Main Street, Main Street and non-Main Street communities until his retirement in 2014.
Prior to the position with Commerce, he spent 17 years as Executive Director of the downtown development organization (now Wilmington Downtown Incorporated) in Wilmington, N.C. During his time as Executive Director, downtown real estate investment and values grew by more than $300 million.
Additional experience includes owning and operating retail stores in downtowns, shopping centers and malls, serving as Vice President and General Manager of a commercial real estate development and management firm and as a City Manager in North Carolina. Mr. Murphrey has served as president, treasurer and as a regional director of the North Carolina Downtown Development Association (NCDDA), and has participated on a number of technical assistance and resource teams for NCDDA, the National Main Street Center, and the North Carolina Main Street Center.
Information Design, Website Interface Evaluation and
Optimization, Graphic Design
A graphic designer specializing in information design and web usability, effective communication is Leslie’s focus. She organizes complex content so that users can absorb information quickly and intuitively. Her work ensures that information flowing to the customer is effectively received.
Leslie has an eclectic background in finance, marketing and design enabling her to use a cross functional, collaborative approach which produces practical, actionable solutions. Leslie’s clients range from global Fortune 500 companies to start-ups.