Downtown Branding, Phase 1

Downtown Branding, Phase 1

The core of Fuquay-Varina’s Downtown provides a historic platform for new events and programs designed to engage residents and visitors. The organization proactively plans for the future. It was very important to create a brand that had room for expansion and flexibility. Local breweries and the arts have become an increasingly important component of downtown vitality, along unique retail and a surprising variety of local restaurants for a small town.

The brand rollout has occurred over several years. In phase one, the firm worked closely with a subcommittee of the board of directors. The next step was to create focus groups composed of business owners and residents. After meeting with board members and residents in the focus group, a new logo, sign and fundraising collateral were developed. The website was redesigned to support the new brand. Existing events and programs run by the organization were rebranded to fit under the umbrella brand.

Skills

Posted on

March 14, 2010