Harnett County Economic Development felt the collateral they were using as a recruitment tool did not reflect the true personality and asset base of the county. Amico Brand Design was asked to rebrand the collateral and develop a series of ads used in site selection consulting publications. The proximity between Fort Bragg and the Research Triangle Park and a highly trained retired military work force were seen as key points of distinction. In addition, the area has remarkable natural beauty. These elements were included in all the collateral that was developed to support the new brand— We’re ready for you here in Harnett County!