United Arts of Raleigh and Wake County has a unique annual fundraiser—dinner parties are held in the homes of sponsors (Guess Who’s Coming to Dinner.) Each has a guest artist with a tie to North Carolina. The identity of the artist is not revealed until the guests arrive for dinner. The dinners are each unique, depending on the aesthetic and entertaining style of the hosts. After a few years of running the event, United Arts wanted to rebrand the event. The organization wanted an upscale feel for the fundraiser.