Teen Day

Teen Day

This program to teach teenagers the perils of distracted driving has been a big success. After working with a focus group composed of high school students, we realized the brand needed to be lively and fun, but grounded. It was developed to reflect the idea that a serious message can be delivered through a day of fun activities that bring teens together. The TeenDay symbol is the wisdom knot–promoting the idea that teenagers can make wise choices in matters around driving. A website and facebook page were developed, along with posters and banners, to promote the event. Quizzes were developed to reinforce the message. Fun activity stations allow adults to interact with teens to promote distracted driving awareness. Learn more about the program at...
Angier, NC, Phase 2

Angier, NC, Phase 2

In following phases in Angier, North Carolina, meetings were set up with town commissioners, mayor and town manager to help identify priorities and to identify a process to engage with residents. A bus trip through the community helped identify strengths and weaknesses, followed by an exercise to help  the commissioners prioritize tasks in an action plan. In a third phase, a community survey was created to asses awareness of and support for a museum. Future projects will focus on support for the museum initiative and creating authentic points of...
Downtown Branding, Phase 2

Downtown Branding, Phase 2

Fuquay-Varina has the distinction of being a town formed by merging two communities. It has resulted in two delightful downtowns. It has also resulted in some challenges in building awareness in new residents and visitors about the location of the wide variety of retail, service businesses and restaurants in the historic core. In the second phase of brand roll out, the community of Fuquay-Varina was engaged to provide feedback on a name for the area between the two districts. One-on-one meetings were held with business owners in the area, residents and elected officials. A presentation was given to all who were interested that explained the approach that Fuquay-Varina would adopt. A map and banners were designed that clearly delineated the two distinct downtown districts and “The Link” area between them. New events were developed and branded to join the family. The banners and map allow visitors and residents to more easily navigate the historic core. Designating the area between as The Link has given marketing efforts for the businesses in that location a unique hook on which to build promotions. In phase three, a plan will be developed for The Link which will help draw attention to business located in that area and to the possibility of new...
Harnett County Economic Development

Harnett County Economic Development

Harnett County Economic Development felt the collateral they were using as a recruitment tool did not reflect the true personality and asset base of the county. Amico Brand Design was asked to rebrand the collateral and develop a series of ads used in site selection consulting publications. The  proximity between Fort Bragg and the Research Triangle Park and a highly trained retired military work force were seen as key points of distinction. In addition, the area has remarkable natural beauty. These elements were included in all the collateral that was developed to support the new brand— We’re ready for you here in Harnett...
FV Economic Development Commission

FV Economic Development Commission

The newly formed economic development organization wanted a brand that felt optimistic and forward looking. They wanted an identity that combined the generations-long agricultural heritage of the community with the new opportunities that industry could bring to the area. A logo recognizing agriculture and industry with colors representing the community’s farming heritage (green and blue.) A forward pointing arrow was incorporated into the graphic to denote leadership,  progress and optimism. The solid horizontal orientation promotes the idea of...