Raleigh Professional Women’s Forum

Raleigh Professional Women’s Forum

The 25th anniversary of this women’s organization prompted a request for a redesign of the group’s logo. Then new logo retained elements of the original, but the board wanted the new graphic to feel open and welcoming while reflecting the diverse, dynamic...
Wake County Smart Start Website

Wake County Smart Start Website

Wake County Smart Start required a redesign of their web site in order to have it more adequately reflect their mission. They also wanted it to be more accessible, user friendly and easy to update. The new site is vibrant, with each page featuring colorful photos of people—the focus of the organization. The new site includes a library of information that is password-protected. The site is now the resource that the organization hoped...
Scholarship Fundraiser

Scholarship Fundraiser

A new  fundraiser was planned for the PWLA. They wanted the identity to be fun, creative and attention-grabbing. Local artists decorate chairs and they are auctioned off to raise money for the group’s scholarship fund. The first event was wildly successful and this will become an annual...
Professional Women’s Leadership Association

Professional Women’s Leadership Association

The focus of the Professional Women’s Leadership Association is giving back—to the community and to the next generation of female community leaders. The group contributes money to a scholarship fund and awards those scholarships to young women at local high schools as they go on to college. The group has had great success in helping many young women defray college expenses. The logo reflects energy, optimism, diversity and generosity. The collateral the group uses to advertise their fund raising events is fun, colorful and...
Museums Brochure

Museums Brochure

This new museum complex needed marketing materials that felt contemporary and professional, while reflecting the historic nature and quality of the exhibits and buildings.