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Small Town Branding: Talk to the People in your Community!

by Amico Brand Design | Journal

In previous posts, I’ve mentioned the opportunity for community building while you work on a branding initiative for your town, organization or business. Creating a visual identity (logo) can be done by an outside professional. But the brand (what people say about you...

Small Town Branding: First Steps and Benefits

by Amico Brand Design | Journal

Increased conversation about branding and its role in economic development has caused many small towns to consider such a project. As they learn more about the process, municipal staff and elected officials are often dismayed by the time involved and the cost of such...

Small Town Branding: Different Strokes for Different Folks

by Amico Brand Design | Journal

Countless consultants are talking about branding and its importance in the economic development of a community. It is important—that’s true. But when the experts go on to talk about the importance of finding your point of distinction and how that must be used as a...

When Do We Know it’s Time for a Make-Over?

by Amico Brand Design | Journal

Taking some time to evaluate your organization’s current logo can have the added benefit of clarifying your message, energizing your staff and re-engaging your supporters. In order to determine whether or not you need to recreate your identity, answer the...

Is Your Logo Doing Its Job? Five Things to Consider

by Amico Brand Design | Journal

In this economy, competition for loyal supporters is fierce. Non-profits must examine how well they tell their stories. Does the public easily and consistently remember your organization and mission? Are they inspired and energized to support your work? The work at...
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  • Small Town Branding: Talk to the People in your Community!
  • Small Town Branding: First Steps and Benefits
  • Small Town Branding: Different Strokes for Different Folks
  • When Do We Know it’s Time for a Make-Over?
  • Is Your Logo Doing Its Job? Five Things to Consider
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