by Amico Brand Design | Journal
In previous posts, I’ve mentioned the opportunity for community building while you work on a branding initiative for your town, organization or business. Creating a visual identity (logo) can be done by an outside professional. But the brand (what people say about you...
by Amico Brand Design | Journal
Increased conversation about branding and its role in economic development has caused many small towns to consider such a project. As they learn more about the process, municipal staff and elected officials are often dismayed by the time involved and the cost of such...
by Amico Brand Design | Journal
Countless consultants are talking about branding and its importance in the economic development of a community. It is important—that’s true. But when the experts go on to talk about the importance of finding your point of distinction and how that must be used as a...
by Amico Brand Design | Journal
Taking some time to evaluate your organization’s current logo can have the added benefit of clarifying your message, energizing your staff and re-engaging your supporters. In order to determine whether or not you need to recreate your identity, answer the...
by Amico Brand Design | Journal
In this economy, competition for loyal supporters is fierce. Non-profits must examine how well they tell their stories. Does the public easily and consistently remember your organization and mission? Are they inspired and energized to support your work? The work at...
by Amico Brand Design | Journal
Creating an authentic, engaging and sustainable brand is an important step for a community. Engaging in a brand campaign is a huge decision. The investment of time and money is substantial. A small town’s budget is asked to provide an amazing array of services...
