Overview: “Potential. There is so much opportunity in our uptown, people only have to take advantage of it! Appears to be growing to a place I want to go to for food and shopping. Need more advertising as many people just don’t know what an awesome place uptown is...
An important element of developing a community brand is making sure that the various events and programs are all easily identifiable as initiatives of the lead organization. Aligning the identities of the various events is an integral part of the branding process....
The Town of Fuquay-Varina found itself in a position many small but growing towns deal with. Little had been done to market the town or build a brand. The logo the town was using was dated and, outside of the town limits, had little meaning. But they were not ready to...
There’s a lot to celebrate in this growing southern town. The people are incredibly friendly. They are unusually committed to supporting the huge variety of non-profit initiatives in the community. The town has a lively arts community, a thriving craft beer...
The organizers of the Growers Market wanted to rebrand the former Fuquay-Varina Farmers Market as they reinvented the concept, scope and location. A new logo and marketing materials led to increased interest from local vendors, an enthusiastic response from...
