Overview: “Potential. There is so much opportunity in our uptown, people only have to take advantage of it! Appears to be growing to a place I want to go to for food and shopping. Need more advertising as many people just don’t know what an awesome place uptown is...
Overview: Two partners in an established consulting firm came to the conclusion that their existing brand did not reflect the evolution that had taken place in their business. They wanted to start from scratch to build a brand that was accurate. The Challenge: The...
Overview: The police department and Town of Fuquay-Varina wanted to create a day-long event to teach teen drivers and pre-teen potential drivers the consequences of distracted driving. They wanted the event to have a feeling of fun at the same time being perceived as...
Overview: The North Carolina Sierra Club wanted to rebrand its state-wide newspaper and move the identity from something like an academic paper to something that looked and read more like a newspaper. The Challenge: The newsletter had been produced by a group of...
Fuquay-Varina Economic Development Commission Overview: The newly formed economic development organization wanted a brand that felt optimistic and forward looking. They wanted an identity that combined the generations-long agricultural heritage of the community with...
