This firm specializes in bespoke English china. The owner wanted an identity that was light, beautiful and both delicate and strong—just like the china she imports for her customers. The high-end custom china is targeted at a client that has significant discretionary income. The business card that represents the owner and her business needs to represent awareness of quality and creativity. The card is printed on extra-heavy paper to feel substantial in the hand and make a statement when given to a prospect.