Darshan Leadership Consulting was founded by a smart, buoyant, confident woman with years of experience in human resources and organziational development. Because this business is largely built around her skills and personality, the logo needed to reflect both the power of change and the power of the founder.
The logo uses the color and symbol of water as it’s foundation. Water has limitless power to change things and is also a symbol of renewal. The blue is a dynamic yet soothing color. The power of new ideas is evoked with the sunshine yellow spray rolling off the wave. The logo is the flag for this brand. The color palette allows a strong foundation as the next brand elements are developed.