F-V Economic Development

Fuquay-Varina Economic Development Commission

Overview: The newly formed economic development organization wanted a brand that felt optimistic and forward looking. They wanted an identity that combined the generations-long agricultural heritage of the community with the new opportunities that industry could bring to the area.

The Challenge: As with all projects in Fuquay-Varina, the perception of people outside the community was that the sleepy town was composed of tobacco farms and little else. The new identity needed to be professional and authentic. It needed to promise optimism while at the same time not portraying the town as a high tech center.

Point of Distinction: Articulating the Brand: After a review of the identities of economic development commissions throughout the United States, it was determined that the majority of economic development entities of sizes similar to Fuquay-Varina had not invested in identity development. The point of distinction for the FVEDC was the professional identity that was developed.

Articulating the Brand: A logo recognizing agriculture and industry with colors representing the community’s farming heritage (green and blue.) A forward pointing arrow was incorporated into the graphic to denote leadership,  progress and optimism. The solid horizontal orientation promotes the idea of reliability.


Posted on

March 14, 2015