An important element of developing a community brand is making sure that the various events and programs are all easily identifiable as initiatives of the lead organization. Aligning the identities of the various events is an integral part of the branding process....
The Town of Fuquay-Varina found itself in a position many small but growing towns deal with. Little had been done to market the town or build a brand. The logo the town was using was dated and, outside of the town limits, had little meaning. But they were not ready to...
Darshan Leadership Consulting was founded by a smart, buoyant, confident woman with years of experience in human resources and organziational development. Because this business is largely built around her skills and personality, the logo needed to reflect both the...
An executive with years of experience in the financial arena wanted the identity for his consulting firm to reflect stability, decisiveness and an action-oriented style. The solid, compact, dark blue type arrangement indicates reliability. The knife-like sharpness of...
After purchasing the business, the new owner wanted to create a logo that reflected her personal aesthetic and signaled a new focus. The colors of the original logo were retained in the new design. The medallion represents the network of connectivity that is the...
