The focus of the Professional Women’s Leadership Association is giving back—to the community and to the next generation of female community leaders. The group contributes money to a scholarship fund and awards those scholarships to young women at local high schools as they go on to college. The group has had great success in helping many young women defray college expenses.
The logo reflects energy, optimism, diversity and generosity. The collateral the group uses to advertise their fund raising events is fun, colorful and inviting.