Teen Day

This program to teach teenagers the perils of distracted driving has been a big success. After working with a focus group composed of high school students, we realized the brand needed to be lively and fun, but grounded. It was developed to reflect the idea that a serious message can be delivered through a day of fun activities that bring teens together. The TeenDay symbol is the wisdom knot–promoting the idea that teenagers can make wise choices in matters around driving. A website and facebook page were developed, along with posters and banners, to promote the event. Quizzes were developed to reinforce the message. Fun activity stations allow adults to interact with teens to promote distracted driving awareness. Learn more about the program at www.teendayfuquay.com